During a 2023 survey carried out among consumers aged 18 to 24 from the United Kingdom, 56 percent of respondents stated they did not buy products promoted by influencers. A third said they occasionally bought such products and 10 percent bought them regularly.
Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023
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Attention Exchange. (June 16, 2023). Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1405266/gen-z-influencer-marketing-effectivness-uk/
Attention Exchange. "Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023." Chart. June 16, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1405266/gen-z-influencer-marketing-effectivness-uk/
Attention Exchange. (2023). Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1405266/gen-z-influencer-marketing-effectivness-uk/
Attention Exchange. "Share of Generation Z Consumers Who Bought Vs Did Not Buy Products Promoted by Influencers in The United Kingdom as of June 2023." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1405266/gen-z-influencer-marketing-effectivness-uk/
Attention Exchange, Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023 Statista, https://www.statista.com/statistics/1405266/gen-z-influencer-marketing-effectivness-uk/ (last visited December 18, 2024)
Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023 [Graph], Attention Exchange, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1405266/gen-z-influencer-marketing-effectivness-uk/
